Sign up for Google Analytics for your website.You’ll use this account for all the sign ups that follow. If your company already uses Gmail for email, then you can use that Google Account. If you don’t already have one, sign up for a free Google Account.We've included links to their current instructions in this section.

Google tends to change things periodically, so it’s best to find their step by step instructions.

While we offer top level instructions in this section, you may need to find additional resources on the exact steps for signing up for these accounts. Contact your developer if you have questions on how Google Analytics is currently installed on your website - or if you have multiple GA4 codes deployed, which can complicate things further. We recommend coordinating the Google Tag Manager installation & configuration with disabling your Google Analytics module. A NOTE OF CAUTION IF YOU ALREADY HAVE GOOGLE ANALYTICS INSTALLED Except in very special cases, you do not want to have both the Google Analytics and Google Tag Manager modules (or embedded code snippets) enabled on your site at the same time - it can skew your Analytics. Below are the steps we go through to do a Google Tag Manager install on a clients’ Drupal websites. While not difficult, it does take a little time and effort to complete.

GTM makes it easier to track transaction data, like order amount, which is essential for ROI calculations for your ad campaigns.

GTM makes it easy to install custom tracking, like LinkedIn Insights or Facebook Pixel, without developer help.

GTM can be set up to track advanced analytics, like Scroll Depth, Link Clicks, & Video Playback information.

Even though installing Google Tag Manager (GTM) on your Drupal site adds a layer of complexity, it is far more flexible (and powerful) than Google Analytics (GA4) alone:

Drupal google analytics context